Laura Gangemi is the owner of Brisbane based ready to wear label Rúdi Miro. Launched to the Australian market late last year, as an answer to the oversaturated fast-fashion machine; a defiant throwback to her Italian values that favors quality craftsmanship over quantity. Rúdi Miro self-professes an unapologetic effortlessness and focuses on well-made pieces that last a lifetime. Pieces that make you feel good, powerful or sexy, no matter how many times you’ve stepped out of the house in it.
Source: Laura Gangemi
Each season, Laura designs a collection of pieces that work on your terms, be it busy in the boardroom, travelling or wining and dining. Taking a slow approach to design and construction, Laura wanted to make a conscious effort to deliver only the best in fit and fabrication. It’s a process that takes time but allows women to build a wardrobe from a foundation of quality, not just seasonal trend pieces that took four weeks to make. So, I decided to talk to Laura and hear her story.
BTG: How and why did you start your company?
Rúdi Miro began long before its official launch in 2017. It was a childhood passion and dream of mine, even if I was just going to climb trees, I had to curate my outfits. Around the age of 9 I began sketching clothes and daydreaming about owning my own fashion label. At the time, I was unaware that my main influences came from my family, my Nonna’s and Zia all working in the trade and my own mother who let me dress up in her clothes that she had held onto from the 70s. I was surrounded by it and the love for it always remained with me until I was finally in a position to start my company.
Source: Laura Gangemi
After years working on the marketing side of the fashion industry, I began realising that women had started to lose their own personal style. Confused by trends, they purchased to adapt but really had no sense of what it was that worked for their bodies and how to build their wardrobes to work for them. Co-workers would ask where I had bought certain pieces only for them to discover that I was wearing items that could have been up to 3 years old. This is what lead me to creating a label that focused on styles that had flexibility, had a longer lifespan then fast-fashion and were effortless to style, yet still have the ability to look beautiful. It took almost 2 years of development before Rúdi Miro went live, but I was passionate about creating a product and fit that truly represented what I was trying to achieve for women.
BTG: Where do you find inspiration for your designs?
History always plays a huge part in my inspiration. I love looking back on past creations, explore which design lines continue to defy time and which styles tend to be faithful in women’s wardrobes. I also find travelling and looking at architecture really inspires me, there is something so beautiful in the emotion that you can get from experiencing a new place or walking through a building. It just seems to send my creative juices into overdrive.
BTG: Does your family still influence your work now? How?
Absolutely, but just in a new way to when I was younger. They are now mentors and guides. I turned to both my Nonna and my Zia for my first collection. Nonna is a tailor, she helped me correct the sleeve on our Alma Blazer. They have a wealth of knowledge, it would be a waste for me to ignore it.
BTG: Tell us about the woman you design for?
I do not like to pinpoint one certain woman, I truly believe and have already witnessed so many individual women who have taken to our designs. The whole ethos of Rúdi Miro is for women to define the clothes, not the other way around. I design for women who are looking for garments that work for them, make their life effortless. Women who want a skirt that they can wear to work then onto dinner or even on the weekend. Styles that she can rely on for comfort and quality, that will carry across seasons and have the ability to be styled in more than one way, but most importantly to her own personal style.
BTG: How do your designs make a woman feel?
We aim to make women feel confident, comfortable, beautiful and sexy yet effortless. Some days, you just wake up and feel so ‘blergh’, we get that, it happens to us too! We design so that even on those days, you can rely on Rúdi Miro to get you through. We want women to feel like they put –together no matter what.
BTG: Why should a woman choose a timeless wardrobe over a trend based wardrobe?
Women should be making their clothes serve them. My biggest belief is that you should dress for yourself first. Find your style, find what works for your body and invest in quality and timeless pieces that surround that. These styles are the base of your wardrobe, then you can dapple in current trends to elevate your look. Timeless doesn’t have to be frumpy, history speaks for that. You can purchase a vintage Chanel or Celine Tailored Blazer and still wear it today.
BTG: Where do you see yourself and the brand in five years?
I believe the brand will really be gaining momentum overseas. In just 6 months, we have already received amazing feedback and traction particularly from the US market.
BTG: What timeless styles would you recommend to our readers?
Every woman should own, a blazer, a shirtdress and a classic shirt.